Avon China

Avon China

Direct selling licensing, health care products freak?

Health products industry is still in the throes of being, breaking the confused situation of the road a number of ordinances, but the change in sales model is a very important one. Health care products before marketing in traditional advertising bombardment, ground promotions, conference marketing, science marketing, experience marketing, data, marketing, etc. there have been many breakthroughs, but these marketing models have been difficult to adapt to market demand, the market becomes more difficult. Therefore, the door opened in direct selling, many health care products companies are eyeing this pattern. But in the current context of health care products companies are not rushing to sell their products direct sales model, to get a direct license does not mean win the market.

8 12, the first direct selling license access to domestic enterprises under the Ministry of Commerce of Dalian Zhen-Ao Group, criticism, and ordered the rectification, the rectification of the relevant period to cease its direct verification, filing procedures, the main reason being that "to promote high-profile" things have been licensed, and has inaccuracies. 4 days ago, the Commerce Department has just issued a "direct selling business on strengthening the management issues involved in direct selling activities," which called direct selling business in strict accordance with law and regulations to carry out direct selling training direct selling activities, or they may usher in a direct selling license suspension penalty.

This indicated that direct state enterprises are facing more stringent regulation. The direct model favored by the industry to promote the health products industry can step out of a downturn in the state, will also be suspicious. Interactive topic this week: the number of medical problems is caused by many drugs, you feel it?

Seven enterprises were direct sales license

8 18, the Ministry of Commerce official website added two companies access to the list of direct selling license, to this, China had seven companies awarded a direct license, including the Avon China, Bao Jian China, Dalian Zhen-Ao, such as new China, Liaoning Yilishen Cullinan, Nanjing, and Ningbo sells pulse. Almost all enterprises have been included in the direct selling health products business area.

Direct selling license from the current company has been looking, they are only part of the approved product in a certain region in direct marketing activities. Nanjing pulse recruited as sellers in 13 cities of Jiangsu province's 45 district administrative regions / counties in direct marketing activities. Direct sales of products is limited in the Pulse brand bee capsule, royal jelly freeze-dried tablets brand midrib, midrib brand of Rhodiola capsules three kinds of health food, and nine kinds of health equipment and 35 kinds of cosmetics. Ningbo sells direct marketing area is to be approved only 6 District 5 counties in Ningbo, direct product limited life-dimensional liver tablet Kent, Kent life blood Kang oral health care products such as 15. If the new China can only area in Shanghai, Zhen Ao only 5 provinces and cities in Liaoning.

Limitations and direct regional characteristics clearly not, because the emphasis is on direct sales rather than the regional protection network protection, such as a direct sales company in Guangzhou, A direct seller has created a sales network, he developed a new direct seller may spread throughout the country, and even extended abroad. The direct seller B Company in Xi'an have also created a network that is also all over the country, including Guangzhou included. However, their direct selling business is to create a protected network, but not to the region to protect the object. This has many health care products companies wonder, regional business, how can we ensure that the turnover of the entire enterprise?

This, the Chinese Health Care Association, Xu Huafeng Secretary-General said that the current practice of designated areas and direct sales direct sales model, regardless of the characteristics of the region is contrary to, but this is only the pilot, after the success, they meet the conditions and to register the business sector, direct marketing companies will be able to conduct more extensive direct sales activities within the region.

Limited for regional direct sales company, for more direct sales network as soon as possible is a priority. Because the flow of direct sellers themselves, interpersonal relationships are no boundaries, and some companies in areas not approved before the shops have business development. If the new company recently said that 3 months after re-submitting the application, plans next year to 102 shops in the city where all covered, Beijing, Guangdong, Zhejiang and other provinces and cities will be the next focus of market development. Recommended

topics: Xinfu challenges of drug safety event again   VS   Cardiovascular drugs feature
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