Choice Exclusive
Choice Exclusive
![]() |
Fashion Choice Email Marketing Strategy
As a casual and formal women's apparel store catering to the 20 – 30 age group you are known for offering an exclusive range with great customer service in your area. Having started out as
a way to make a career out of a hobby, most of your current clients are friends and family who are aware of and like your designs.
You want to expand but also retain your special boutique offer of exclusive ranges with great service. This strategy shows how to not only grow your business but also grow your reputation for great customer service!
Identify who is your customer?
Now it's time for you to expand your customer base by marketing your line to college students and office goers within a predefined radius around your store.
What is the best thing I can do for that customer?
Remove the monotony from fashion; provide a personal service that "matches" your exclusive range of affordable designs with the customer.
How are you going to do it?
You are going to create the GlamFam club of your customers. Members of the club will be segmented into categories based on their fashion choices (e.g. Student casual, office smart, office casual, etc), their age group and sizes (regular, large, extra large). Then you can send specific emails to each category that are relevant, welcomed, will be opened and acted upon!
Send an email to your existing customers or invite customers when they come into your shop to join the GlamFam Club and complete the questionnaire. Provide an incentive such as an entry into a monthly draw for those who do so.
Send a direct mail to colleges and offices nearby with the same incentive when they register online as a GlamFam member. To each category send customized offers, fashion tips and walk-in deals that specifically suit those members. You can also tie-up with related industries such as make-up artists or hairdressers in order to cross-promote your brand. For instance, a purchase at your store entitles them to special discount at the salon and vice versa. In addition, cash in on positive word of mouth by offering referral discounts from current customers who bring in new clients.
Don't forget to say Thank You.
Every new member on the database receives a thank you email. Also include a link to a survey where every registration receives a discount on their next purchase at your store.
Suggested survey questions:
How did they hear about your store?
What are their fashion choices - e.g. student casual, office smart, office casual etc?
What size do they typically wear – regular, large, extra large?
What age group they belong to?
Birthdays, anniversaries and other times of the year when they typically spend on clothes.
When to communicate with your members?
Become the "expert" - Send out e-newsletters to the GlamFam member database with tips on the latest trends in fashion as well as topics of general interest such as wardrobe management,
personal shopping, color coordinating your clothes etc. Also use this space to showcase your latest designs and offer a "print and bring" special deal coupon to convert more database members in to walk-in customers and buyers.
Email exclusive offers one week prior to a special occasion like birthdays or anniversaries, when customers are likely to buy new clothes for themselves.
Send out notices on sales, new stock, run out deals etc.
Create a gift card for members to purchase and give as a gift.
Identify slow times of the year and create special events or deals that are exclusive to your members and will stimulate sales.
How do you measure success?
Conduct 6 monthly surveys of all GlamFam members to assess their level of satisfaction with key criteria like pricing, design range, suitability, etc of your apparel. Incentivize survey completion with a special deal voucher redeemable on a subsequent purchase. In terms of measuring bottom line and turnover growths, compare revenues and customer numbers across like periods over a couple of years to get a feel of where your business is going.
Build Build Build! Continue to build you members by sending regular direct mails to your target market.
About the Author
Scott Bradley is a successful business man in a wide variety of internet services.
His organisation Echo Digital, provides affordable services to small to medium business
to assist them to grow their business. Affordable Web Design, Web Hosting and Internet Marketing
|
|
Caudalie Vinosource Nourishing Cream $48.95 A luxurious antioxidant that will transform your face with the exclusive Caudalie's molecule, Vinoleuvre. This cream will comfort sensitive and tight skin, It will confer softness, radiance, strength and exceptional hydration. |
|
|
Kneipp Sensitivederm Body Moisturizer $31.95 Kneipp Sensitivederm Body Moisturizer is formulated for extremely sensitive and allergic skin. 6.8 oz- Hydrates and provides a protective barrier for skin.- Exclusive ingredient Derma Membrane Structure (DMS) helps to strengthen the epidermis to combat ai |
|
|
Patyka Biokaliftin Repair Night Serum / Elixir Nuit Reparateur $65.99 Genuine 100% organic and exclusive bio-technologies creation. Provides lifting effect, moisturizing properties, and firming properties through active ingredients, such as Rose Floral Water and Raspberry Water, and Hexapeptide-11 to reduce wrinkle depth an |
|
|
F By Salvatore Ferregamo - Edp Spray 1.7 oz $32.15 Designed by Francis Kurkdjian, F by Salvatore Ferregamo stepped into the scene in 2006. This natural fragrance for women introduces a scented trail of genuine and exclusive Jasmine, with breathtaking Orange Blossom and rose. Sylvie De France incorporated |
|
|
Frag Club #33 - Eternity For Men By Calvin Klein - Edp Spray 3.4 oz $10.84 Eternity ? Eau de Toilette SprayCalvin KleinLavender, sage, and sandalwood combine to form a purely unique signature that is ageless. A cool sensitivity belies the masculine tones, creating an exclusive scent to keep to yourself.? Noted crystal bottle des |
|
|
Bobbi Brown Pressed Powder Soft Sand $31.95 The Bobbi Brown Pressed Powder Soft Sand is handy and compact. Great for going out on the town or hot summer days for touchups. . exclusive powder formula. comes with its own powder puff. enclosed in a contemporary chic case |
|
|
Just Me For Men By Paris Hilton - Edt Spray** 1.7 oz $13.87 An aromatic scent launched by Ms. Hilton in 2006, this scent is meant to grab attention. An exciting scent meant for the sexy and confident man.? Seductive Scent for the Confident Man? Exclusive and Masculine? Made for Men Who Can Wear it With Panache |
|
|
Caudalie Vinexpert Firming Serum $78.95 Using resveratrol, the patented compound from Caudalie, this exquisite serum will help your skin to fight weakened, dropping or diminished facial skin. The exclusive main compound helps the body to produce collagen to replace the lost one and it provides |
|
|
Caudalie Toning Lotion $25.95 Formulated with Vinolevure?, an exclusive ingredient that soaks up moisture, and beta-glucan, to fortify the skins natural defenses, this outstanding toner enhances the effectiveness of your skincare regimen.* For all skin types* Balances skin* Improves t |
|
|
Idole D'armani By Giorgio Armani - Edp Spray 1.7 oz $51.93 Giorgio Armani's Idole D' Armani is the tribute of the creator's passion and idealism for femininity. The perfume encompasses an irresistible mixture of beauty, grace and an exclusive spirit. The top note of the perfume is characterized with bitter orange |
|
|
Just Me For Men By Paris Hilton - Edt Spray 1 oz $11.68 An aromatic scent launched by Ms. Hilton in 2006, this scent is meant to grab attention. An exciting scent meant for the sexy and confident man.? Seductive Scent for the Confident Man? Exclusive and Masculine? Made for Men Who Can Wear it With Panache |
|
|
Dunhill Black - Edt Spray 1.7 oz $43.91 Dunhill Black is an exclusive Edt spray for men launched in the year of 2008.? Fragrance has a typical woody scent with light notes of herbs.? Notes include a number of light and flower fragrances. |
|
|
Omnia Green Jade By Bvlgari -Edt Spray 2.2 oz $56.29 Omnia Greed Jade By BulgariOmnia Greed Jade has been touted as the perfect fragrance by those who love it. The scent is exclusive and ordinary at the same time.. lovely fresh scent. not overpowering. long lasting. natural/outdoor ambiance |
|
|
Silver Rain For Women By La Prarie - Edp Spray 1 oz $89.33 Silver Rain For Women By La Prarie - Edp Spray is an exclusive durable scent in a cool silvery covering. This seductive and provocative aromatic perfume comes in blends of exotic essential oils from roots, herbs, and flowers. It is perfect for women with: |
|
|
Silver Rain For Women By La Prarie - Edp Spray 1.7 oz $120 Silver Rain For Women By La Prarie - Edp Spray is an exclusive durable scent in a cool silvery covering. This seductive and provocative aromatic perfume comes in blends of exotic essential oils from roots, herbs, and flowers. It is perfect for women with: |
|
|
Estee Lauder Clear Difference Oil Control Hydrator 1.7 Oz. $32.45 An exclusive moisturizer that softens, soothes and gives your skin a fresh and healthy look while providing incredibly moisture and a perfect matte across skin tones.-Helps maintain breakouts by keeping pores clear and free of oil and impurities.-Soothes |
|
|
Estee Lauder Beautiful Skin Solutions: Lifting/Firming $64.95 Ashamed of saggy, infirm skin that you hardly wish to go out? How about going for a one stop solution to get firmer, youthful skin? Kill the ravages years have made in your skin.? An exclusive gift box? Contains eye firmer, anti-wrinkle serum and firming |
|
|
Estee Lauder Beautiful Skin Solutions: Anti-Wrinkle $47.45 Wipe away the age wrinkles and look younger than ever before. If you were looking for that smooth, flawless and younger looking skin, then this is the one for you.? An exclusive gift box that contains other skin products? Packed with powerful, but safe in |
|
|
Dr. Brandt Pores No More Vacuum Cleaner $44.95 Exclusive cleansing formulation extracts blackheads while unclogging pores. Softens and refines the appearance of skin by soaking up surplus oils and creating a more even texture.* contains hydroxy acids, eijitsu rose and silicone dioxide* loosens blackhe |
|
|
Dead Sea Nail Kit with Mineral Hand Cream $23.99 Full Nail Kit including: Adovia Mineral Hand Cream Cuticle Oil Nail File Nail Buffer The Adovia Dead Sea Nail Kit includes everything you need to take care of your hands and nails. Adovia Mineral Hand Cream is an exclusive formula that blends Dead Sea sal |
|
|
Dr Dennis Gross Hydra-Pure Redness Soothing Serum 1 oz $84.95 Hydra-Pure redness Soothing Serum Formula, 1 oz. by Dr. Dennis GrossThis is the latest and most effective serum made for controlling skin redness from any number of conditions. The serum incorporates exclusive Chelating Complex active delivery system.? Co |
|
|
Clinique Men Post-Shave Soother Anti-Blemish 2.5 Oz. $17.95 Clinique Men Post-Shave Soother Anti-Blemish 2.5 Oz is an opulent smooth lotion that soothes freshly shaven skin. The exclusive skin-clearing ingredients assist in decreasing and averting breakouts.. great for blemish-prone skin. aloe rich ingredient prom |
|
|
Komenuka Bijin Eye Moisture Jell $45.9 This exclusive formula is specially designed to minimize the appearance of the fines lines that crop up around the eye and mouth areas. A perfect addition to any skin care regimen, it also serves as an excellent under make up matte foundation. The active |
|
|
Clinique Bronzer/Blender Brush $32.45 Sun kissed illuminating bronzing powder will land seamlessly across your skin. A flawless air brushed finish, is only a blend away with a little translucent loose powder. ? Large lush brush head promotes gentle thorough blending? Exclusive Clinique antiba |
|
|
Bora Bora For Men By Liz Claiborne - Cologne Spray 1.7 oz $12.7 Bora Bora for Men by Liz Claiborne: Bora Bora for Men by Liz Claiborne is a sexy and romantic fragrance. Its scent evokes an impression of the exclusive tropical paradise for which it is named.? It contains the exotic scents of kiwi, bergamot, lemon, hibi |
|
|
Bora Bora For Men By Liz Claiborne - Cologne Spray 3.4 oz $26.35 Bora Bora for Men by Liz Claiborne: Bora Bora for Men by Liz Claiborne is a sexy and romantic fragrance. Its scent evokes an impression of the exclusive tropical paradise for which it is named.? It contains the exotic scents of kiwi, bergamot, lemon, hibi |
|
|
Oro Gold 24K Deep Peeling $114.95 Orogold 24K Deep Peeling is a truly premium, exclusive product that brings out the very best in your skin by giving it a gentle, yet highly effective, exfoliating and deep cleaning treatment. Use it at least twice a week to keep dead cells from accumulati |
|
|
Dunhill Fresh - Edt Spray** 1.7 oz $33.88 Dunhill Fresh is an Edt spray launched in 2005 by Alfred Dunhill.? This exclusive spray for men offers a refreshing scent with light notes of herbs and floral scent.? Maurice Roucel is the person who created this scent.? Notes include top, middle and base |
|
|
Frag Club #46 - Hugo For Men Edp Spray 3.4 oz $10.83 Hugo ? Eau de Toilette SprayHugo BossClean, fresh scent with just enough spicy woods to entice the senses. Innovative enough for the modern male, beloved by her.? Screw top bottle with cloth attachment makes a unique, modern design? Exclusive quality |
|
|
English Leather Black - Cologne Splash 3.4 oz $16.49 English Leather Black is a newest creation of MEM after its first original version in 1949.? Exclusive cologne splash to be used after shave.? Available in a variety of masculine and lighter notes.? With its classic old fragrance, the new version of Engli |
|
|
English Leather Black - Cologne Spray 3.4 oz $8.92 English Leather Black is a newest creation of MEM after its first original version in 1949.? Exclusive cologne splash to be used after shave.? Available in a variety of masculine and lighter notes.? With its classic old fragrance, the new version of Engli |
|
|
Moods For Men By Krizia - Shampoo 5.1 oz $18.87 Moods Shampoo by Krizia for men has earned its reputation as a classically, maturely scented shampoo for males. This sophisticatedly scented shampoo, leaves men?s hair revitalized.. exotic aroma. exclusive blend of natural ingredients. great for summer ev |
|
|
Shiseido Pureness Moisturizing Gel-Cream 1.4 oz $32.95 Shiseido Pureness Moisturizing Gel-Cream 1.4 Oz.For day and night use, this creamy gel contains the star ingredient Palo Azul extract in the Shiseido exclusive Hydro-Balancing Complex suited for combination and normal skin. It hydrates and softens skin as |
|
|
Durable Choice : Exclusive Interests and American Law $31.19 No Synopsis Available |
|
|
Exclusive $10 Exclusive - AJG |
|
|
Chew Guard $18 Chew Guard Spray is a highly concentrated exclusive formula for preventing chewing in dogs and cats. These naturally working ingredients are safe, non-toxic, and will not blister or burn. Chew Guard will not stain. Chew Guard ingredients are solubilized and evenly dispersed throughout the formula. Upon contact, rapid drying occurs leaving a tacky and concentrated residue which has a repulsive taste to dogs and cats. Manufactured by No Manufacturer Listed Available sizes Brand Spray For Dogs and Cats 4 oz - $18.00 Brand Spray For Horses 8 oz - $19.00 Quantity: 1 Sizes: Brand Spray For Dogs and Cats 4 oz - $18.00 Brand Spray For Horses 8 oz - $19.00 |
|
|
CET Chews for Cats $19 C.E.T. Chews feature the exclusive Dual-Enzyme System to remove plaque and prevent the buildup of harmful bacteria. The plaque-fighting enzymes and natural abrasive cleansing action of C.E.T. Chews help to keep breath fresh and teeth clean. Use C.E.T. Chews daily as a first step toward oral hygiene or on those days when brushing isn't possible. Manufactured by No Manufacturer Listed Available sizes Brand Fish 30 Chewables - $19.00 Brand Poultry 30 Chewables - $20.00 Quantity: 1 Sizes: Brand Fish 30 Chewables - $19.00 Brand Poultry 30 Chewables - $20.00 |


US $5.99

















































































