Day Tie

Day Tie

Labor Day is right around the corner, and for the email marketer, this means that you have another opportunity to boost sales and improve business for your organization. In fact, this holiday could have even more potential than all the others as it marks the end of summer, and the beginning of a time when many consumers are prepared to spend for the upcoming winter season. Stumped on how to integrate Labor Day with your email marketing campaigns? Do not worry, because the following ideas will help to get the creative juices flowing.

Leverage the Labor Day Concept

Most people know that Labor Day is observed to honor the efforts of the Untied States' workforce. Though it has become well known for weekend celebrations and partying, the origin of this holiday is still something you can play on in your email marketing campaigns. More than likely, many of your hard working customers will have time away from work to enjoy cookouts with family and friends. This gives you all the incentive to engage them with content and offers that connect with those good times. Crafting marketing pitches that emphasize their hard work and the need to relax could also be effective strategy for your campaigns.

Form Partnerships With Non-Competing Businesses

By the time September rolls around, a lot of businesses have already allocated their marketing resources to something else and are gearing up for the Christmas holiday season. This makes Labor Day the perfect time to partner up with other businesses for a little cross-promoting. You do not want to team up with someone you are in direct competition with, so get together with those that will benefit your campaign and not threaten to put you out of business. Some good ideas would be a local gas station or restaurant that wants to treat patrons in the area to special discounts for their hard work. You could even take this venture outside of email by leveraging other marketing channels. Share the cost with your partner and both parties could make out rather nicely.

Take Advantage of the Season

What is so great about Labor Day is that it falls right around the time other important events are taking place. Aside from the few days of good times, children are also gearing up for school, which gives you the opportunity to engage the parents on your list with offers they could find value in. The NFL season kicks off around this time as well, and this could be the start of something you can leverage all the way into the new year. Doing something like providing updates on team rosters or even the schedule of their local team could be a good way to relate to the sports observers on your list. When preparing your Labor Day email marketing campaign, remember to exercise some creativity, deliver a solid call to action, and you just may have enough momentum to end the year on a very high note.

Gary San is a best practices activist and advocate for full service email marketing.

St. Patrick's Day Light Up Bow Tie $3.59 St. Patrick's Day Light Up Bow Tie

Valentine's Day QC - Day 3 $350 Love Is in The Air! Daily Valentine’s Day Contest – Over 50 Prizes to Be Won EVERY DAY!

Valentine's Day QC - Day 4 $350 Love Is in The Air! Daily Valentine’s Day Contest – Over 50 Prizes to Be Won EVERY DAY!

Valentine's Day QC - Day 2 $350 Love Is in The Air! Daily Valentine’s Day Contest – Over 50 Prizes to Be Won EVERY DAY!

Happy Father's Day Shirt, Tie, Gardenia $49.99 Happy Father's Day Shirt, Tie, Gardenia - Giclee Print

Valentine's Day QC $350 Love Is in The Air! Daily Valentine’s Day Contest – Over 50 Prizes to Be Won EVERY DAY!

Amscan 147972 St. Patricks Day Light Up Bow Tie $14.83 St. Patrick's Day Light Up Bow Tie

Sandy's Esthetics and Day Spa - Mar $60 Only $30 for 2 Brazilian Wax Treatments at Sandy’s Esthetics and Day Spa ($60 Value)

Jumbo St. Patrick's Day Tie $4.95 Have Shamrock Style with St. Patrick's Day Party Costumes! The jumbo St. Patrick's Day tie is the perfect touch of Irish pride. A simple costume accessory that your guests will love. One size fits most. 24" long and 10" wide at widest point. Elastic band fits around neck. Green tie with "Kiss Me I'm Irish" print. Show your Shamrock Style with St. Patrick's Day Costume! Dress your guests in green and gold from head to toe with our St. Patrick's Day costume accessories. Greet your guests at the door with a stylish St. Patrick's Day hat, or give green and gold feather boas away as a party favor at your event. Part of Holidays > St. Patrick's Day > Costumes

Nima's Day Spa $199 Only $59 for a Fat-Reducing LipoLaser Session or an Infrared Inch-Loss Body Wrap + an Ice Smart Body Toning Session ($199 Value)

Sequin Bow Tie for St Patricks Day $3.97 Features a kelly green sequin bow tie.

Deluxe St. Patricks Day Sequin Bow Tie $3.99 Deluxe St. Patricks Day Sequin Bow Tie. This deluxe St. Patricks Day Sequin Bow Tie is the perfect accessory for St. Patricks day or just about any other day that you want to be proud of being Irish! This Bowtie has beautiful green sequins covering the front and the back side is green satin. This bowtie is one size fits all and comes with a very comfortable stretchy strap to put around your neck. This is a very high quality sequin bow tie. Purchase your Deluxe St. Patricks Day Sequin Bow Tie today!

24 Hour Gym and Day Spa $205 NULL

Sandy's Esthetics and Day Spa - Multi $85 Get an Alluring New Gaze with Luscious Eyelash Extensions or an Eyelash Perm + a Revitalizing Under Eye Treatment (54% – 63% Off)

24 Hour Gym and Day Spa Jan $145 Enjoy 5 Replenishing Infrared Sauna Sessions for Only $19 & 72 Litres of Kanagan Alkalized Water ($145 Value)

St.Patrick's Day LED Flashing Bow Tie $5.99 St.Patrick's Day LED Flashing Bow Tie. This awesome bow tie is an absolute St.Patricks day Essential for both men and woman! It is a clip on so you can attach it to any shirt, whether it be a collard shirt or any old t-shirt. This green bow tie is decorated with shamrocks all over and features four super bright, flashing led lights.

Laundry Day Tie by Alynn Novelty - Yellow Silk $44.95 Alynn Neckwear brings you this laidback tie entitled “Laundry Day.” Our designers have placed a fun pattern of palm trees, swim shorts and beaches on a yellow background. It is constructed of fine silk and has a glare-resistant matte surface. This is a tropical tie for men that like beaches and surfboards more than doing the laundry. “Laundry Day” embodies the pleasures of living carefree on an island. It also makes a great gift, particularly if you know somebody who loves surfing, sailing or sunning. “Laundry Day” is also available in blue and a boys tie.

Laundry Day Tie by Alynn Novelty - Blue Silk $44.95 Alynn Neckwear brings you this laidback tie entitled “Laundry Day.” Our designers have placed a fun pattern of palm trees, swim shorts and beaches on a blue background. It is constructed of fine silk and has a glare-resistant matte surface. This is a tropical tie for men that like beaches and surfboards more than doing the laundry. “Laundry Day” embodies the pleasures of living carefree on an island. It also makes a great gift, particularly if you know somebody who loves surfing, sailing or sunning. “Laundry Day” is also available in yellow and as a boys tie.

Groundhog Day Tie by WT Accessories - Green Silk $24.95 If you enjoy Spring, here is a wonderful necktie to ring in the season, a Groundhog Day tie. The background features shades of green squares with small groundhog heads repeated in them, and at the bottom is a large groundhog coming out of hibernation. Happy Groundhog Day.

Tie $10 Tie

Groundhog Day Tie by Alynn Novelty - Yellow Silk $44.95 Alynn Neckwear believes that using a radar to predict the weather is taking the easy way out. It takes character to use a groundhog. If you appreciate this charming holiday tradition, we have just the tie for you! This Groundhog Day tie is constructed of quality silk and features a matte surface. You will appreciate its undeniably cheerful pattern of clouds, suns and groundhogs on a yellow background whether Punxsutawney Phil sees his shadow or not. Also available in an equally cheerful green and blue.

Groundhog Day Tie by Alynn Novelty - Green Silk $44.95 Alynn Neckwear believes that using a radar to predict the weather is taking the easy way out. It takes character to use a groundhog. If you appreciate this charming holiday tradition, we have just the tie for you! This Groundhog Day tie is constructed of quality silk and features a matte surface. You will appreciate its undeniably cheerful pattern of clouds, suns and groundhogs on a green background whether Punxsutawney Phil sees his shadow or not. Also available in an equally cheerful blue and yellow.

Juniors Hobie G-Day Gorgeous Tie Side Bottom $34 G-day gorgeous tie side bottom. Available in Multi. Sizes S-XL.

Fireless Cooker Working at a Tie-Treating Plant on a Cold Day $39.99 Kent Kobersteen Fireless Cooker Working at a Tie-Treating Plant on a Cold Day - Photographic Print

Orizon Aviation April $320 Become Pilot for the Day for Only $149 With Orizon Aviation (a value of $320)

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Ceramic Cafe Studio Dec $21 $10 For a Day of Fun, Creativity and More at Ceramic Café-Studio ($21 Value)

Wedding Day White Pretied Bow Tie by Elite Solid - White Silk $16.95 To wear a bow tie is a sign of confidence. While bow ties are perfect for formal and elegant events, they also make a bold statement in more casual settings. Define your style with this wedding day white pre-tied bow tie. Made of 100% silk, this charming hand made bow tie features a lustrous satin shine, fits up to a 21 inch neck, and is pre-tied to guarantee a perfect bow tie knot every time. This elegant bowtie would look stunning on any wedding day groom!

Bow Tie Pink Heart $1.99 Bow Tie Pink Heart Button This button features a pink heart with a black bow tie. Size is approximate. Love, Valentine's Day.

Kerrits Cool Tie $10.95 Chill out with Kerrits Cool Tie Soak your Kerrits Cool Tie in water for 20 minutes and your ready to face a warm day.

Shamrocks Tie $4.59 Have Shamrock Style with St. Patrick's Day Party Costumes! The St. Patrick's Day tie is the perfect touch of Irish pride. A simple costume accessory that your guests will love. One size fits most. 52" long and 4" wide at widest point. Green tie with green shamrock print. 100% polyester. Show your Shamrock style with St. Patrick's Day Costume! Dress your guests in green and gold from head to toe with our St. Patrick's Day costume accessories. Greet your guests at the door with a stylish St. Patrick's Day hat, or give green and gold feather boas away as a party favor at your event. Part of Holidays > St. Patrick's Day > Costumes