Lenox Cat

Lenox Cat

How To Create A Outdoor Digital signage Solution For Any Cash Strapped Company

Outdoor digital signage is not a black art, we will try to dispel any myths, so that anyone can create an outdoor digital signage solution for a very minimal cost.

One thing that puts companies off marketing projects is the unknown, "what if?" now what if you installed an outdoor digital signage solution that was seen by an most of the towns folk, for example if you are in Massachusetts near Lenox and you have stock of "Magic Ice", then for some freak of nature snow comes in January, yes sure the snow clearing contractors do their job and clears the roads, but what about side walks and car parks and the un-treated roads, like Rattlesnake Pass?

Informing passers by that you have this stock will make them think and will result in them calling in and buying your stock, thus increasing your sales for this product. Now not used just for novelty items, you can also market anything as well as provide advertising for local businesses or stores, charging them to advertise on your signage hardware.

So how do I do it?

• First you need a good spot near high traffic areas, you might even have some parking spots that get little use, here you can dig a hole 24" deep, then concrete a 4" x 4" steel post into the ground making sure it is level.

• Secondly, you can weld a steel plate that is 27 ½" wide x 20" high onto the post this is what you will mount the hardware from.

• Third, purchase an outdoor LCD enclosure, this is a special outdoor case for the TV and provides both cooling and heating for a year round solution that is thermostatically controlled.

• Fourth, purchase a low cost LCD or plasma TV from Goodings or Target an install the TV into the LCD enclosure, then cable the television up to mains and cable back to your store with CAT 5 data cable to a computer.
• Fifth, now produce your media on your local computer and upload it to the screen through the computer cable.

Or, you could buy an LCD advertising screen that has the media player in built and all you need to do is drag the media to the memory card on your computer and then insert the card into the screen's secure compartment, then lock the LCD enclosure and your advertising screen can be controlled through the remote control of the advertising screen, to select the dwell time (the length of time a particular image or video is displayed for).

A digital poster up to 40" would cost less than a thousand bucks, but imagine if you pulled in an extra 55 customers over a week and they all spent over $20, you will have turned over $1000, don't forget the extra revenue from your neighbours ads, this will certainly cover all the hardware and deployment costs to get this set up.

About the Author

Graham owns the leading manufacturer of LCD enclosures, this range of LCD enclosure are used throughout the world through a network of integrators.

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