Longaberger Candle

Longaberger Candle

Longaberger Review - Using Old Roots to Produce New Profits

Thirty five years ago the Longaberger Company was begun but the current company continues to be based in those early roots and traditions. This mission statement was created when the company began; "To Stimulate a Better Quality of Life," and the company continues to hold true to that goal.

At present, the company provides a variety of handcrafted products, including wrought iron accessories, pottery and baskets, and gives an opportunity for self-employment to about 45,000 Home Consultants.

Company History

The Longaberger family settled in the active village of Dresden, Ohio just at the foothills of the Appalachian Mountains in 1896. The common container of choice for carrying pottery ware at that time was the basket. J.W. Longaberger started to work at the factory, becoming a full-time apprentice and learning the art that would become his trademark. In 1927, J.W. married Bonnie Jean Gist, a girl he met while working at the factory.

The Great Depression closed the doors of the factory, forcing J.W. to find work at the paper mill, though he still made baskets during his free time. In 1936, he and Bonnie bought the old basket factory, which they renamed The Ohio Ware Basket Company. Bonnie and J.W. had 12 children during their life together. Dave, the 5th born child, was not only disadvantaged by his family's low economic status but also because he had epilepsy and a bad stutter. This did not deter Dave's ambitious nature. He constantly took odd jobs to earn money as a young boy.

As Dave went on in life, he served two years in the Army and ended up driving a bread truck. After his daughter Tami was born, Dave and his wife bought the Dairy Bar in Dresden, as well as an old grocery. Together they remodeled the grocery store building and reopened it as Dresden IGA Foodliner. These two businesses were how he provided for his own growing family. In the 1970s, he recognized that baskets were again becoming popular, and he asked his dad to make baskets for him to sell. They could not keep enough stock of baskets because they became so popular that they sold out immediately. J.W. did not live to see the full extent of the basket business Dave was building in that he passed away just as they were getting started.

In 1976, Dave opened J.W. Handwoven Baskets. He expanded the factory to include the old woolen mill where his mother had worked when he was a child. To expand his basket business, Dave knew he needed to sell them in other locales, not just locally. In 1978, the direct sales model of Longaberger baskets was born when Dave realized the best showcase for the baskets was home consultants.

Dave's daughter Tami joined the company in 1984 and was appointed president in just 10 years. She helped diversify the company into other home lifestyle areas. The company is now the foremost maker of handcrafted home-style products including baskets.

Products Made By Longaberger

Today, the Longaberger Company still features a wide line of decorative baskets. These decorative baskets also include college and sports team and seasonal baskets and also wrought iron accessories, tableware, candles and pottery. There is even a Collector's Club for enthusiasts.

How to Join the Company

When you are looking for a way to turn your love of handcrafted baskets and other items into a self-employment career, then becoming a Home Consultant for Longaberger may possibly be a fine alternative for you.

Home consultants can be a part of a truly American company but also can earn a generous 25% sales commission, earn free products and even have access to their own free website. You can choose when and where you want to work, and the company offers four different business kits to get you started. The kits start at just $49 and feature a 100% Money Back Guarantee, so you can be well on your way to a successful career for very little money down and no risk.

About the Author

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The Candle $20.24 Author: Tolstoy, Leo Nikolayevich/ Tucker, Benjamin R. Binding Type: Paperback Number of Pages: 48 Publication Date: 2005/12/01 Language: English Dimensions: 11.00 x 8.25 x 0.10 inches

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