Longaberger Soft
Longaberger Soft
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There are several theories about prospecting or cold calling for customers. One of them is learning the perfect script as a magic cure all. I find that a good script or properly preparing for your sales call is a very wise technique that can dramatically increase the success of your sales calls. However, plenty of my clients confess that it is not the sales process that trips them up. The most difficult part is picking up that 100 pound phone!
Another theory about cold calling is dead or obsolete. What is meant by that is there are ways to implement savvy marketing in order to get your prospects calling you instead of you calling them.
Does anything sound better than that? Just think about that for a moment. Wouldn't your job be peach perfect, if all
your prospects called you? The truth is, you probably would not have your current job, if it were that easy to get prospects to call; no business would need to hire sales professionals, if the prospects did the work!
Don't get me wrong, I believe in savvy marketing. Anything you can do to make the sales process better, more
effective, and easier definitely gets my vote. However, reciprocity is part of any healthy relationship. And when it comes to developing a healthy customer/salesman relationship, calling your customers is one of the smartest marketing strategies you can use. So why would you really want to forgo it?
It never ceases to amaze me how often I hear about the frustration sales professionals experience after leaving
a message or two and the potential prospect never calls back. When this happens, it is often assumed that the prospect is not interested. After years of being in the sales industry, one thing I have definitely learned is to stop waiting to call my prospects, and to stop hoping and waiting for my prospects to call me back. One of the best ways to explain this is to give you an example of me as a customer.
It just so happens that I love Longaberger products. If you have never heard of Longaberger, it is a direct sales company that has beautiful baskets and pottery. A while back I started collecting the Longaberger pottery. I was so pleased with my first set of dishes that I wanted more almost immediately. In fact, for nine months I wanted to order another set of dinner plates. Now understand that I really did want those dinner plates. When we had guests come over, it bothered me that I only had a 6 place setting (that is probably a woman thing). Every week, I thought, "I really need another set of those plates."
I had the phone number of the sales person, but even though I really wanted those plates, week after week went by without me picking up the phone and ordering them. That may sound illogical. Just understand that I knew I would be parting with $100, once I made that call, so I continually resisted the process. The flip side of this is that I would have been thrilled to order, if the sales person had only called me. I had received several flyers in the mail from her, but never a follow-up phone call.
When I analyzed the situation, I realized that as a customer, I felt that the sales person needed to provide me with
service, before I should open up my wallet and grant HER the commissions! Ultimately I did not want to do what I believed was her job to do. So keep in mind that it is your job to stay in touch with your current customers and it is your job to connect with potential customers.
It is not the job of the customer to find you. It is your job to find your customers. That is why you are being paid as
a sales professional. Your customers know what your job is, and they know it is not their job! If you remember that, you will not fall into the trap of feeling rejected quite so readily.
One super star seller I know once told me that most people put themselves last on the list. They may want to order
more of a product, but they will not take the time to call and order. Time after time, customers will end up saying that they have been meaning to call and order more, but just have not had the time to do it!
Have you ever gone to the store to buy a gallon of milk, but come home with $40 of food? When something is placed before us, we tend to see the desire or need for it. Then, it is a challenge to resist. Our potential customers gain a fuller sense of their desire or need for our product, when we place it before them.
Never expect your customers or prospects to do your job. Place expectations only on yourself. Place the expectation on yourself to follow through and keep trying until you connect!
Tammy Stanley founded and directs The Sales Refinery, a sales training firm that assists independent sales professionals to generate more business through powerful marketing, selling and leadership strategies.
Her book and audio set, Carpe Phonum... How to Seize the Phone, Take Action, and Call Your Prospects, Even When You Lack Courage, reveal how independent sales professionals can increase their sales and profits by moving from sales call reluctance to call willingness. Take her free sales call reluctance self-evaluation test at http://www.carpephonum.com
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The Place Off The Square $78 The Place Off The Square is a 117 room hotel owned and operated by The Longaberger Company |
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Weaving Dreams (Unabridged) $15.99 With great tenderness, transparency, and candor, Tami Longaberger opens her heart.... |
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Basket Lady spba Weaving Women's Dark T-Shirt by CafePress $26 Great gifts for the basket lady in your life or for yourself Wonderful tees for the Longaberger Consultant. Weaving Women's Dark T-Shirt Tee, TShirt, Shirt The women's Dark T-shirt is comfortable, casual, and classy. The shirt is simple, flattering and will quickly become a favorite. The pre-shrunk 100% cotton is soft and durable.5.6 oz 100% cotton. Standard Fit. |
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THE PLACE OFF THE SQUARE $139 THE PLACE OFF THE SQUARE IS A 117 ROOM HOTEL OWNED ANDOPERATED BY THE LONGABERGER COMPANY. THE PLACE OFFERSCOMFORTABLE GUEST ROOMS AN INDOOR POOL TWO DININGFACILITIES GIFT SHOP AND COMPLETE MEETING AND BANQUETFACILITIES AND UTILIZES LONGABERGER PRODUCTS THROUGHOUT THEFACILITY. |
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Soft $6 Soft - Boney James |
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Soft! $9.99    Former bouncer Barker Dodds wants nothing more than to flee his violent past in his native Plymouth for an uncertain new existence as a barber in London's colorful East End. Waif-like Glade Spencer drifts through life as a waitress at a fashionable Soho restaurant, a devoted daughter to her estranged, caravan-dwelling father, and a long-distance girlfriend to an unpredictable American lawyer. And ambitious soft drink branch manager Jimmy Lyle is eager to please his new American boss with a revolutionary marketing strategy for Soft!, one that promises to make the new orange-colored beverage a soda sensation for the twenty-first century.    It is under that effervescent orange glow that these three disparate souls intersect, as each learns "there is nothing soft about the soft drink industry." When unsuspecting "Soft! ambassador" Glade begins to unravel from her subconscious obsession with a product she's never tried, Jimmy's top-secret campaign threatens to spill into the daily papers, and Barker once again finds himself employed as a thug-for-hire.  At turns harrowing and darkly humorous, Soft! is a magnificently surreal story, one that New York Times critic Michiko Kakutani calls "Rupert Thomson's most powerful novel yet." From the Trade Paperback edition. |
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Comfort Inn Zanesville $79 Close to Longaberger Company-Largest Manufacturer of handmade baskets, The Wilds, Y-Bridge, Zane Grey Museum, The Lorena Sternwheeler, The Putnam Manse and Eaglesticks Golf Course |
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The Soft Moon $93.49 The Soft Moon |
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Soft Announcement $10 Soft Announcement |
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Soft Harp $10 Soft Harp |
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Soft Blue $10 Soft Blue |
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Soft Money $12.49 Soft Money |
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A Soft Exchange $12.49 A Soft Exchange |
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Soft Commands $8.99 Soft Commands |
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The Soft Wave $8.99 The Soft Wave |
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Soft Rock $9.79 Soft Rock |
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Soft Pack $9.49 Soft Pack |
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Soft Airplane $11.29 Soft Airplane |
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Soft Heap $10.49 Soft Heap |
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Soft Bulletin $5.99 Soft Bulletin |
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Soft Monsters $12.49 Soft Monsters |
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Soft Spot $9.49 Soft Spot |
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The Soft Pack $6.49 The Soft Pack |
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Of Soft Construction $14.99 Of Soft Construction |
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Soft Hands $17.99 Soft Hands |
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Soft Lee $13.99 Soft Lee |
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Soft Wave $15.98 Soft Wave |
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Hard & Soft $14.99 Hard & Soft |
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Soft Sounds $22.99 Soft Sounds |
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The Soft Bulletin $32.99 The Soft Bulletin |
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Bells Soft $10 Bells Soft - Ding & Dong |
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Guitar Soft $10 Guitar Soft - Ding & Dong |
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Soft Scan $6 Soft Scan - Business Ringtones |
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Soft In The Center $6 Soft In The Center - The Hold Steady |
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Soft Skeletons $6 Soft Skeletons - Anberlin |


US $39.99

































































































