Margaret Furlong

Margaret Furlong

Understanding Cmyk Colour Versus Pantone-Spot Colour

What is Pantone?

PANTONE is the standard language for colour identification and communication and the worldwide expert on colour. Pantone colour guides allow clients, designers, and manufacturers to select, specify, match, and control colour in many diverse applications.

What is the difference between the solid colour decks and the process colour decks?

The solid PANTONE MATCHING SYSTEM Colours are produced by physically mixing inks to a given shade and laying the ink on paper in one pass, creating a solid field of colour. This type of printing is also known as 'spot colour' printing.

What is CMYK?

CMYK refers to four-color process printing, using Cyan, Magenta, Yellow, and Black inks, and uses dots of the four inks printed in close proximity to each other. When viewed by the human eye, the dots are 'blended,' creating the illusion of a solid field of colour. By varying the dot sizes, literally millions of colours can be simulated within the relatively restrictive 'gamut' of CMYK.

There are two basic CMYK standards used in the world for the shading of the CMYK inks: SWOP(R) standard, used primarily in North America, and Euro standard, used primarily in Europe.

Why are Colours Different Online?

Colour is very subjective, which is why the PANTONE MATCHING SYSTEM® works so well. It takes all the guess work out of colour identification. Every computer monitor is different, every printer is different. Unless your equipment is calibrated with the Pantone huey, the colour depicted on your screen will not be accurate and could be many shades off.

More on Colour.

If you're planning to print using the Pantone® Matching System, offset printing will give you the best match, since it uses actual Pantone® ink. Digital printing simulates the colour using a four-color matching process, so some digital printers may offer less accurate colour matching on previously printed projects printed from pantone referenced colours. But remember you need to be printing high volume for offset printing with pantone specific colours, otherwise it can work out very expensive.

However, for new low volume projects where the client does not specify a pantone specific colour, digital is the way to go, because proofing Digitally offers accurate proofs since you see an actual sample of the printed piece. Accurate colour proofing for offset printing can be expensive. For Customization digital printing offers the most affordable way to customize marketing materials, direct mail pieces, letters, etc. Also, if you need it fast, digital offers quicker delivery.

c Margi Furlong. All Rights Reserved

About the Author

Margi Furlong the author, is director of Creative Design and Print with over 14 years experience in the print industry. We provide each of our customers with a first class service and full commitment to every project, big or small. Our design solutions not only look good, but also communicate your ideas directly to your target market in a manner that is clear, concise and captivating. At Creative Design and Print, we make it our business to understand yours.

So, to get your marketing underway contact us today, whatever your project and budget we can find your the perfect marketing solution. Visit us on www.creativedesignandprint.ie

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