Mint Cert

Mint Cert

The Value of Using a Unique Selling Proposition

USP's were developed in the late 1950's/early 1960's by Rosser Reeves. Over the decades, they have been shown to be a highly effective means for advertising. This has held true for giant corporations and even small businesses and service professionals.

Some of the more popular USP's have been used for decades. I'm sure you'll recognize these two...

"Wonder Bread helps build strong bodies in eight ways."

"Certs breath mints with a magic drop of retsyn."

USP's are everywhere, if you take the time to notice. Keep learning about this positioning tactic and you'll probably never look at advertising the same!

In addition to being used in highly effective advertising campaigns for the last fifty years, America's highest paid marketing consultant, Jay Abraham, also recommends their use. He's helped giant corporations like Holiday Inn and Taco Bell with their marketing campaigns as well as small businesses.

Jay Abraham is also a prolific writer who has put his marketing genius down on paper as well as putting on seminars (if you get the chance to purchase any of his books or go to one of his seminars, I'd recommend it). He never falters to suggest the use of USP's for any type of business in any of his courses or seminars.

So whether you offer a service or a product, you need to find a way to differentiate your business from your competitors. It doesn't matter if you are a dentist, hairdresser, realtor, accountant, doctor, lawyer, graphic designer, etc...

-or-

If you offer tools, cleaning supplies, websites, 'how-to' books, seminars, or anything else imaginable...

The use of a unique selling proposition in your business will only stand to benefit you.

Here is what a profit pulling USP will allow you to do.

* Find a niche and position yourself as the ONLY choice for that niche.

* Place your product or service on a different level than your competition, catapult you to higher plane of business and enable you to sell in a vacuum (i.e. no direct competition).

* Protect you from market fluctuations.

* Break free from mindless advertising and get your product or service remembered more than any other in your market.

* Grant a stronger preference for your company's products and services so you can charge more and customers will gladly pay your higher price.

Sound interesting? Well I certainly hope so.

Examples of Profit Pulling USP's

Last time, I gave you some proof on the value of using a unique selling proposition. In this part of the ecourse, I'd like to provide you with some examples of profit pulling USP's.

But first, I want you to be aware of the power of a USP. You may want to think of a USP as a marketing strategy. Without a well thought out strategy, your advertising will send out random messages that don't have a common theme.

This will prevent it from being as effective as it would have been if you had a strategy in place.

It'd be like a basketball team with no game plan. With no strategy, the players will scramble around on the court, aimlessly, and their game will surely suffer. Even if they are the top players in the world, without a coherent game plan, they probably don't stand a chance against opponents with a well thought out strategy.

As you are hopefully starting to see, it is difficult to have any type of coherent marketing message or "game plan" without a USP. Most businesses are left struggling to attract new clients by shouting out, "we're the best", or "buy from me".

So how do the experts do it?

Well, I'll give you a couple of examples of well known USP's. First of all, let me say that it's easy to gloss right over the power of these USP's because we are so familiar with them. But within each of them is the key to multi-million dollar advertising campaigns.

While a multi-million dollar campaign is probably not what you're after, pointing out what makes these timeless USP's tick is still very important.

So let's give it a go and start with Head & Shoulders -"Healthy, beautiful, dandruff free hair."

If you've ever been to the shampoo aisle at the supermarket, you've seen it. And there are literally hundreds of shampoos to choose from. So when Head & Shoulders came out, who would've noticed, right?

Wrong. Everybody noticed because Head & Shoulders targets people with dry, flaky scalps. People with dandruff. And this made all the difference to their campaign.

Without its dandruff fighting power, Head & Shoulders would just be another shampoo.

Can you see the power in selecting a target audience; a niche?

Of course, people who don't have dandruff aren't going to be as interested. But Head & Shoulders practically has a monopoly on the dandruff crowd --and have for decades. They were the first (to my knowledge) to cater to people with dry scalps and they are still going strong today.

It's a unique concept and although it seems obvious now, it was highly creative at the time.

Papa John's -"Better ingredients. Better pizza. Papa John's."

Papa John's is owned by John Schnatter. His pizzeria would have just been another local pizza joint if not for his unique positioning in the marketplace. He wanted to stand out, and he did.

He follows through on the promise and has succeeded tremendously. Who would have thought having the best pizza ingredients would have been such a key to pizza success?

Do you also notice how this USP implies that other pizza restaurants are not using the freshest ingredients? This packs in an extra powerful punch.

Notice how either of these companies could have chosen to simply say "we're better", but they didn't. Instead, they took it much further by being specific.

Hopefully, you are starting to see the power of a USP. You don't want to be just another dentist, mechanic, Laundromat, or just another marketer. You don't want to offer just another set of tools, another "how to" book, or another cleaning detergent. You want to stand out!

About the Author

AL MENDOZA has been doing Internet Marketing since 1998 and earns his living 100% online. Mr. Mendoza has authored several publications and ecourses. He is the CEO of MarketingThinkbox.com

Rejuva-Mint Tea Cert. Organic 1 lb: C $19.5 Rejuvenate yourself with this mint flavored tea

Dead Cert $4.99 Dead Cert

Alfalfa Mint Herbal Tea Blend Cert. Organic 1 lb: C $15.76 No Description available

Moroccan Mint Green Tea Cert. Organic 16 tea bags: C $5.16 Carefully selected low-caffeine organic green teas are blended with organic herbs; spearmint, peppermint and lemongrass. A tea of hospitality and quiet grace. Choice Organic Teas premium-original line offers a complete selection of superior tasting teas with an environmental conscience. Working closely with international growers, we select only the finest tasting certified organic ingredients to create teas and infusions known for their outstanding character and clarity of flavor. Each tea bag is made from entirely unbleached natural fibers and individually wrapped in a paper envelope.

Mint Baking Flavor Cert. Organic 2 oz: K $4.31 All Frontier Bottled Spices are freshness dated, non-irradiated, safety sealed and feature a convenient shaker top for easy use. Organic canola oil, organic peppermint and spearmint essential oils.

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Spearmint Leaf Powder Cert. Organic (Mentha spicata) 1 lb: B $24.37 Grieve's classic 'A Modern Herbal': 'Spearmint is chiefly used for culinary purposes. The properties of Spearmint oil resemble those of Peppermint, being stimulant, carminative and antispasmodic, but its effects are less powerful, and it is less used than Peppermint, though it is better adapted for children's maladies.' 'From 2 to 5 drops may be given on sugar, or from ½ to 1 teaspoonful of spirit of Spearmint, with 2 tablespoonsful of water.' 'Spearmint oil is added to many compounds on account of its carminative properties, and because its taste is pleasanter and less strong than Peppermint. A distilled water of Spearmint will relieve hiccough and flatulence as well as the giddiness of indigestion.' 'For infantile trouble generally, the sweetened infusion is an excellent remedy, and is also a pleasant beverage in fevers, inflammatory diseases, etc. Make the infusion by pouring a pint of boiling water on an ounce of the dried herb; the strained-off liquid is taken in doses of a wineglassful or less.' 'It is considered a specific in allaying nausea and vomiting and will relieve the pain of colic. A homoeopathic tincture prepared from the fresh plant in flower has been found serviceable in strangury, gravel, and as a local application in painful haemorrhoids. Its principal employment is for its febrifuge and diuretic virtues. 'Preparations and Dosages: Fluid extract, ¼ to 1 drachm. Water, B.P. and U.S.P., 4 drachms. Spirit, U.S.P., 30 drops.' 'When eaten with lamb, very finely chopped in sweetened vinegar, in the form of mint sauce, mint greatly aids the digestion, as it makes the crude, albuminous fibres of the immature meat more digestible. The volatile oil stimulates the digestive system and prevents septic changes within the intestines.' 'The fresh sprigs of mint are used to flavour green peas and also new potatoes, being boiled with them, and the powdered, dried leaves are used with pea soup and also in seasonings. On the Continent, especially in Germany, the powdered, dried mint is often used at table for dusting upon pea and bean purées, as well as on gravies.' 'A grating of mint is introduced sometimes into a potato salad, or into a fowl stuffing, and in Wales it is not unusual to boil mint with cabbage.' 'Mint Jelly can be used instead of mint sauce, in the same manner as red currant jelly. It may be made by steeping mint leaves in apple jelly, or in one of the various kinds of commercial gelatine. The jelly should be a delicate shade of green. A handful of leaves should colour and flavour about half a pint of jelly. Strain the liquid through a jelly bag to remove all particles of mint before allowing to set.' 'Mint Vinegar is made as follows: Fill a jar or bottle with young mint leaves picked from the stalks. Cover with cold vinegar and cork or cover the bottle. Infuse for 14 days, then strain off the vinegar.' 'This vinegar is sometimes employed in making Mint Jelly, as follows: Take 1 pin

Spearmint Tea Bags Cert Organic 1 lb: C $23.18 This is Starwest's nitrogen-flushed double wall silverfoil pack. Approximately 260 tea bags per pound. Grieve's classic 'A Modern Herbal': 'Spearmint is chiefly used for culinary purposes. The properties of Spearmint oil resemble those of Peppermint, being stimulant, carminative and antispasmodic, but its effects are less powerful, and it is less used than Peppermint, though it is better adapted for children's maladies.' 'From 2 to 5 drops may be given on sugar, or from ½ to 1 teaspoonful of spirit of Spearmint, with 2 tablespoonsful of water.' 'Spearmint oil is added to many compounds on account of its carminative properties, and because its taste is pleasanter and less strong than Peppermint. A distilled water of Spearmint will relieve hiccough and flatulence as well as the giddiness of indigestion.' 'For infantile trouble generally, the sweetened infusion is an excellent remedy, and is also a pleasant beverage in fevers, inflammatory diseases, etc. Make the infusion by pouring a pint of boiling water on an ounce of the dried herb; the strained-off liquid is taken in doses of a wineglassful or less.' 'It is considered a specific in allaying nausea and vomiting and will relieve the pain of colic. A homoeopathic tincture prepared from the fresh plant in flower has been found serviceable in strangury, gravel, and as a local application in painful haemorrhoids. Its principal employment is for its febrifuge and diuretic virtues. 'Preparations and Dosages: Fluid extract, ¼ to 1 drachm. Water, B.P. and U.S.P., 4 drachms. Spirit, U.S.P., 30 drops.' 'When eaten with lamb, very finely chopped in sweetened vinegar, in the form of mint sauce, mint greatly aids the digestion, as it makes the crude, albuminous fibres of the immature meat more digestible. The volatile oil stimulates the digestive system and prevents septic changes within the intestines.' 'The fresh sprigs of mint are used to flavour green peas and also new potatoes, being boiled with them, and the powdered, dried leaves are used with pea soup and also in seasonings. On the Continent, especially in Germany, the powdered, dried mint is often used at table for dusting upon pea and bean purées, as well as on gravies.' 'A grating of mint is introduced sometimes into a potato salad, or into a fowl stuffing, and in Wales it is not unusual to boil mint with cabbage.' 'Mint Jelly can be used instead of mint sauce, in the same manner as red currant jelly. It may be made by steeping mint leaves in apple jelly, or in one of the various kinds of commercial gelatine. The jelly should be a delicate shade of green. A handful of leaves should colour and flavour about half a pint of jelly. Strain the liquid through a jelly bag to remove all particles of mint before allowing to set.' 'Mint Vinegar is made as follows: Fill a jar or bottle with young mint leaves picked from the stalks. Cover with cold vinegar and cork or cover the bottle. Infuse for 14 days, then stra

Spearmint Leaf Cut & Sifted Cert. Organic 1 lb: K $16.65 This is Frontier’s double wall silverfoil pack. Some Frontier packs are double wall wax-lined paper. Grieve's classic 'A Modern Herbal': 'Spearmint is chiefly used for culinary purposes. The properties of Spearmint oil resemble those of Peppermint, being stimulant, carminative and antispasmodic, but its effects are less powerful, and it is less used than Peppermint, though it is better adapted for children's maladies.' 'From 2 to 5 drops may be given on sugar, or from ½ to 1 teaspoonful of spirit of Spearmint, with 2 tablespoonsful of water.' 'Spearmint oil is added to many compounds on account of its carminative properties, and because its taste is pleasanter and less strong than Peppermint. A distilled water of Spearmint will relieve hiccough and flatulence as well as the giddiness of indigestion.' 'For infantile trouble generally, the sweetened infusion is an excellent remedy, and is also a pleasant beverage in fevers, inflammatory diseases, etc. Make the infusion by pouring a pint of boiling water on an ounce of the dried herb; the strained-off liquid is taken in doses of a wineglassful or less.' 'It is considered a specific in allaying nausea and vomiting and will relieve the pain of colic. A homoeopathic tincture prepared from the fresh plant in flower has been found serviceable in strangury, gravel, and as a local application in painful haemorrhoids. Its principal employment is for its febrifuge and diuretic virtues. 'Preparations and Dosages: Fluid extract, ¼ to 1 drachm. Water, B.P. and U.S.P., 4 drachms. Spirit, U.S.P., 30 drops.' 'When eaten with lamb, very finely chopped in sweetened vinegar, in the form of mint sauce, mint greatly aids the digestion, as it makes the crude, albuminous fibres of the immature meat more digestible. The volatile oil stimulates the digestive system and prevents septic changes within the intestines.' 'The fresh sprigs of mint are used to flavour green peas and also new potatoes, being boiled with them, and the powdered, dried leaves are used with pea soup and also in seasonings. On the Continent, especially in Germany, the powdered, dried mint is often used at table for dusting upon pea and bean purées, as well as on gravies.' 'A grating of mint is introduced sometimes into a potato salad, or into a fowl stuffing, and in Wales it is not unusual to boil mint with cabbage.' 'Mint Jelly can be used instead of mint sauce, in the same manner as red currant jelly. It may be made by steeping mint leaves in apple jelly, or in one of the various kinds of commercial gelatine. The jelly should be a delicate shade of green. A handful of leaves should colour and flavour about half a pint of jelly. Strain the liquid through a jelly bag to remove all particles of mint before allowing to set.' 'Mint Vinegar is made as follows: Fill a jar or bottle with young mint leaves picked from the stalks. Cover with cold vinegar and cork or cover the bottle. Infuse for 14 days, then strain of

Peppermint Cert. Organic Tea 16 teabags: K $5.03 Give your digestion a delicious organic boost, as you quiet your stomach and lift your spirit with a fresh flavor and relaxing aroma you’ll want to enjoy everyday. Organic Peppermint tea is the perfect way to lift your spirits and quiet your stomach; with a fresh flavor and aroma you'll want to enjoy everyday. The use of this refreshing leaf has been handed down from the ancient Greeks and Romans, who soothed their digestion after feast days with a sprig of mint.* Today you can enjoy the invigorating taste of Organic Peppermint (Mentha piperita) to ease minor stomach discomfort and relieve gas and occasional heartburn. It is also known to stimulate appetite, ease travel and morning sickness, and soothe common PMS cramps.* The German Commission E (1998) and Bartram's Encyclopedia of Herbal Medicine (1995) cite Peppermint as effective for relief of minor spastic complaints of the gastrointestinal tract, as well as simple indigestion.* We use the finest organic peppermint leaves grown in Oregon and Washington, where the right combination of weather and soil augments the essential oil content of the leaves, boosting the taste of the tea. Enjoy a warm, relaxing cup of our pure organic Peppermint tea for a refreshing after meal delight.

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Be A Better Parent Tea, Chamomile with Citrus Mint, Cert. Organic 16 tea bags: K $8.99 Time out for big people. An organic blend of fragrant orange peel, chamomile and hibiscus. 16 individually wrapped certified organic tea bags. USDA Certified Organic. 16 teabags. Caffeine free. Blended and packaged in USA.

Moroccan Mint Green Tea Fair Trade Cert. Organic 1 lb: C $21.22 No Description available

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Peppermint Leaf Cut & Sifted Cert. Organic Fair Trade Cert. (Mentha piperita), 25 lb box: K $378.9 Used as an infusion, extract and tincture. This great tasting aromatic herb, and its close relatives in the mint family, are used as teas and soup, stuffing, meat, salad and dessert seasoning all over the world. Peppermint tea is a great household remedy for an oncoming cold, nervous or upset stomach. The 1997 Commission E on Phytotherapy and Herbal Substances of the German Federal Institute for Drugs recommends Peppermint leaves for 'Spastic complaints of the gastrointestinal tract as well as gall bladder and bile ducts.' 'Dosage: Internal: 3 - 6 g of leaf; 5 - 15 g of tincture (according to Erg. B. 6); equivalent preparations. Mode of Administration: Cut herb for infusions, extracts of peppermint leaves for internal use. Actions Direct antispasmodic action on the smooth muscle of the digestive tract; Choleretic; Carminative.' Grieve's classic 'A Modern Herbal': 'Peppermint oil is the most extensively used of all the volatile oils, both medicinally and commercially. The characteristic anti-spasmodic action of the volatile oil is more marked in this than in any other oil, and greatly adds to its power of relieving pains arising in the alimentary canal.' 'From its stimulating, stomachic and carminative properties, it is valuable in certain forms of dyspepsia, being mostly used for flatulence and colic. It may also be employed for other sudden pains and for cramp in the abdomen; wide use is made of Peppermint in cholera and diarrhoea.' 'It is generally combined with other medicines when its stomachic effects are required, being also employed with purgatives to prevent griping. Oil of Peppermint allays sickness and nausea, and is much used to disguise the taste of unpalatable drugs, as it imparts its aromatic characteristics to whatever prescription it enters into. It is used as an infants' cordial.' 'The oil itself is often given on sugar and added to pills, also a spirit made from the oil, but the preparation in most general use is Peppermint Water, which is the oil and water distilled together. Peppermint Water and spirit of Peppermint are official preparations of the British Pharmacopoeia.' 'In flatulent colic, spirit of Peppermint in hot water is a good household remedy, also the oil given in doses of one or two drops on sugar.' 'Peppermint is good to assist in raising internal heat and inducing perspiration, although its strength is soon exhausted. In slight colds or early indications of disease, a free use of Peppermint tea will, in most cases, effect a cure, an infusion of 1 ounce of the dried herb to a pint of boiling water being employed, taken in wineglassful doses; sugar and milk may be added if desired.' 'An infusion of equal quantities of Peppermint herb and Elder flowers (to which either Yarrow or Boneset may be added) will banish a cold or mild attack of influenza within thirty-six hours, and there is no danger of an overdose or any harmful action on the heart. Peppermint tea is used als

Peppermint Leaf Cut & Sifted Cert. Organic Fair Trade Cert. (Mentha piperita) 1 lb: K $17.82 This is Frontier’s double wall silverfoil pack. Some Frontier packs are double wall wax-lined paper. Used as an infusion, extract and tincture. This great tasting aromatic herb, and its close relatives in the mint family, are used as teas and soup, stuffing, meat, salad and dessert seasoning all over the world. Peppermint tea is a great household remedy for an oncoming cold, nervous or upset stomach. The 1997 Commission E on Phytotherapy and Herbal Substances of the German Federal Institute for Drugs recommends Peppermint leaves for 'Spastic complaints of the gastrointestinal tract as well as gall bladder and bile ducts.' 'Dosage: Internal: 3 - 6 g of leaf; 5 - 15 g of tincture (according to Erg. B. 6); equivalent preparations. Mode of Administration: Cut herb for infusions, extracts of peppermint leaves for internal use. Actions Direct antispasmodic action on the smooth muscle of the digestive tract; Choleretic; Carminative.' Grieve's classic 'A Modern Herbal': 'Peppermint oil is the most extensively used of all the volatile oils, both medicinally and commercially. The characteristic anti-spasmodic action of the volatile oil is more marked in this than in any other oil, and greatly adds to its power of relieving pains arising in the alimentary canal.' 'From its stimulating, stomachic and carminative properties, it is valuable in certain forms of dyspepsia, being mostly used for flatulence and colic. It may also be employed for other sudden pains and for cramp in the abdomen; wide use is made of Peppermint in cholera and diarrhoea.' 'It is generally combined with other medicines when its stomachic effects are required, being also employed with purgatives to prevent griping. Oil of Peppermint allays sickness and nausea, and is much used to disguise the taste of unpalatable drugs, as it imparts its aromatic characteristics to whatever prescription it enters into. It is used as an infants' cordial.' 'The oil itself is often given on sugar and added to pills, also a spirit made from the oil, but the preparation in most general use is Peppermint Water, which is the oil and water distilled together. Peppermint Water and spirit of Peppermint are official preparations of the British Pharmacopoeia.' 'In flatulent colic, spirit of Peppermint in hot water is a good household remedy, also the oil given in doses of one or two drops on sugar.' 'Peppermint is good to assist in raising internal heat and inducing perspiration, although its strength is soon exhausted. In slight colds or early indications of disease, a free use of Peppermint tea will, in most cases, effect a cure, an infusion of 1 ounce of the dried herb to a pint of boiling water being employed, taken in wineglassful doses; sugar and milk may be added if desired.' 'An infusion of equal quantities of Peppermint herb and Elder flowers (to which either Yarrow or Boneset may be added) will banish a cold or mild attack of influenza within thirty-six hours,

Mint Condition $114 Mint Condition

Flutter By Mint $10 Flutter By Mint

Mint Cross $10 Mint Cross

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Savory Winter Leaf Cut & Sifted Cert. Organic 1 lb: K $17.37 This is Frontier’s double wall silverfoil pack. Some Frontier packs are double wall wax-lined paper. A member of the mint family, the savories have a somewhat peppery flavor with a minty thyme background. Summer savory is more popular for cooking. Winter savory is more pungent. It gives a delicious flavor to strong meat dishes and hearty bean stews. Grieve's classic 'A Modern Herbal': 'Parkinson tells us that Winter Savory used to be dried and powdered and mixed with grated bread-crumbs, 'to breade their meate, be it fish or flesh, to give it a quicker relish.' It is recommended by old writers, together with other herbs, in the dressing of trout.' 'When dried, it is used as seasoning in the same manner as Summer Savory, but is not employed medicinally.'

Spearmint Leaf Cut & Sifted Cert. Organic (Mentha spicata) 1 lb: B $23.5 Grieve's classic 'A Modern Herbal': 'Spearmint is chiefly used for culinary purposes. The properties of Spearmint oil resemble those of Peppermint, being stimulant, carminative and antispasmodic, but its effects are less powerful, and it is less used than Peppermint, though it is better adapted for children's maladies.' 'From 2 to 5 drops may be given on sugar, or from ½ to 1 teaspoonful of spirit of Spearmint, with 2 tablespoonsful of water.' 'Spearmint oil is added to many compounds on account of its carminative properties, and because its taste is pleasanter and less strong than Peppermint. A distilled water of Spearmint will relieve hiccough and flatulence as well as the giddiness of indigestion.' 'For infantile trouble generally, the sweetened infusion is an excellent remedy, and is also a pleasant beverage in fevers, inflammatory diseases, etc. Make the infusion by pouring a pint of boiling water on an ounce of the dried herb; the strained-off liquid is taken in doses of a wineglassful or less.' 'It is considered a specific in allaying nausea and vomiting and will relieve the pain of colic. A homoeopathic tincture prepared from the fresh plant in flower has been found serviceable in strangury, gravel, and as a local application in painful haemorrhoids. Its principal employment is for its febrifuge and diuretic virtues. 'Preparations and Dosages: Fluid extract, ¼ to 1 drachm. Water, B.P. and U.S.P., 4 drachms. Spirit, U.S.P., 30 drops.' 'When eaten with lamb, very finely chopped in sweetened vinegar, in the form of mint sauce, mint greatly aids the digestion, as it makes the crude, albuminous fibres of the immature meat more digestible. The volatile oil stimulates the digestive system and prevents septic changes within the intestines.' 'The fresh sprigs of mint are used to flavour green peas and also new potatoes, being boiled with them, and the powdered, dried leaves are used with pea soup and also in seasonings. On the Continent, especially in Germany, the powdered, dried mint is often used at table for dusting upon pea and bean purées, as well as on gravies.' 'A grating of mint is introduced sometimes into a potato salad, or into a fowl stuffing, and in Wales it is not unusual to boil mint with cabbage.' 'Mint Jelly can be used instead of mint sauce, in the same manner as red currant jelly. It may be made by steeping mint leaves in apple jelly, or in one of the various kinds of commercial gelatine. The jelly should be a delicate shade of green. A handful of leaves should colour and flavour about half a pint of jelly. Strain the liquid through a jelly bag to remove all particles of mint before allowing to set.' 'Mint Vinegar is made as follows: Fill a jar or bottle with young mint leaves picked from the stalks. Cover with cold vinegar and cork or cover the bottle. Infuse for 14 days, then strain off the vinegar.' 'This vinegar is sometimes employed in making Mint Jelly, as follows: Take 1 pin