Porcelain Bird

Porcelain Bird

Ningbo Fashion Festival Gorgeous Turn

The 13th session of the Ningbo International Fashion Festival in the East China Sea coast city of Ningbo Nightlife curtain clothes. This Fashion Festival in the international financial crisis, held against the background in order to boost business confidence, expand domestic and foreign markets, and promote industrial restructuring, promoting fashion ideas as the goal, closely around the "security by promoting transfer, market development, convergence production and demand, promoting circulation "mode of operation, pushing Ningbo and China's clothing (9.27,0.65,7.54%), industrial restructuring and upgrading.

The Ningbo International Convention and Exhibition Center at the 13th session of the Ningbo International Fashion Festival Clothing & Accessories Fair is the heart of Ningbo, one of the activities, according to the Deputy Secretary-General of Ningbo Municipal Government, the city government spokesman Zhang Song was introduced, the current CHIC grouped brand clothing , export processing clothing, apparel, garment machinery and face accessories, apparel brand franchising five major display area, the exhibition covers the middle and lower reaches of the clothing industry.

From all 20 provinces (municipalities), autonomous regions, including Hong Kong and Taiwan, including more than 10 countries and regions, more than 130 brands, 386 exhibitors. Both the current CHIC Youngor (15.12,0.09,0.60%), Shanshan, Romon, love Iraq, the United States, Ai Erni, head home, Ningbo Bird and other new and old brands, but there is "Cheung Wing Cheong," such as China time-honored and Ningxia Shengxuerong, Bank of cashmere industry (13.62, -0.13, -0.95%), Beijing Snow-Lotus Cashmere and other exhibitors from other provinces. Team of international exhibitors continues to expand, South Korea Seoul, Daegu and other cities have to organize a delegation; Asia (ASEAN) Clothing industry alliance to alliance docking area in the form of excellent appearance; Hong Kong the Northern Group is also a high-profile exhibition, senior fur.

The current organization of professional buyers CHIC more than 8,000 people, including 120 shopping malls nationwide clothing department manager; from 46 countries and regions, buyers; Wal-Mart, Tesco, Auchan, Carrefour and other international supermarket chains person in charge. Statistics show that the current turnover of Ningbo CHIC intention to reach a total of 116, the amount of intent for 5.2 billion, intends to join, agent Ningbo, 125 clothing brands to customers. Insiders pointed out that the current focus on market expansion CHIC, industry revitalization, regional cooperation, the brand platform to effect more and more prominent display.

Ningbo is an open economy is highly developed cities, a long time, textile and garment industry is the traditional industries of Ningbo, Ningbo textile and garment industry has formed a complete industrial chain on the middle and lower reaches. In 2008, the city's above-scale textile and garment manufacturers 2165, gross output value of 101.879 billion yuan of industrial, textile and total about 3% of the country, and can reflect the value the higher the proportion of the final product. Ningbo, China currently has 20 brands, 25 Chinese well-known trademarks. Formed a suit and shirt as a leader, set of knitted garments, cashmere clothing, casual wear, children's wear, Leather garment industry, the culmination of a large cluster, is China's largest garment manufacturing base and major exporter, the country's total output of above-scale enterprises 8%, 40% of the province's comprehensive strength in particular, men's industrial city of comprehensive strength ranks first in its kind. However, with the wanton spread of the global financial crisis, Ningbo and a number of export-orientated textile and garment enterprises in exports, business survival is threatened.

It is understood, Ningbo export dependence as high as 81%, well above the 50% of the province and the national average of 46%, special economic structure makes Ningbo become subject to international financial crisis, the earliest and most influential cities. At this point, Ningbo municipal government keenly aware of: the international financial crisis has created the most striking contradiction is that lack of market demand, the most prominent manifestation is excess capacity, the most prominent issue is the decline in enterprise efficiency. At the national response to the crisis when the package frequently baked, Ningbo and promptly fired a policy "combination punches," including security issued in July last year, by promoting transfer 19 policies; to expand domestic demand and 12 views; expand domestic demand to maintain growth in readjusting the structure 23 Article policies, and resolute decision-making arrangements to promote extension growth in the market adjustment of the insured, "Niu Bizi" to encourage businesses robbed order to fight for the market, and effort to build a platform for enterprise services.

Started in 1997, Ningbo International Clothing & Accessories Fair, even though has gone through 13 years, but in order to create a new platform for business services are still gorgeous turn. In order to cope with the adverse effects of the financial crisis, implementation of the "textile industry restructuring and revitalization of planning", help Ningbo policy "combination punches," Fair this service to "innovation, upgrading, integration and development" as the theme, branding , internationalization, specialization, market-oriented, and information into the direction around the clothing industry chain, highlighting the international and transactional and strive to build four major platforms - extension to adjust the market and promote the growth of an important platform for security; promote the implementation of textile and apparel industries to revive and Planning an important platform; to promote textile and apparel an important platform for regional cooperation; international clothing brands an important platform for display.

At the current CHIC scene, the reporter saw a number of Ningbo Garment exporters have adopted a "two legs" walk "outside the raising of" fighting the domestic market strategy, and promotion of the profession through CHIC platform for advocating their own brand. "Bobby Lele" marketing director, told reporters before the exhibition, the original thought that merchants will be reached with the province of intent, did not expect much more than expected harvest. Shenyang, Shandong, Shanghai, Dongguan, ... ... to reach all corners of the intention to cover merchants.

In order to avoid the corporate homogenization of the athletic field, the current CHIC efforts to change domestic trade export enterprises to create a competitive platform dislocation. Done a 10-year foreign trade Garments Co., Ltd. Ningbo Sticco home at the current exhibition flaunted his killer, a leisurely novel and unique service has attracted many home buyers stop to watch, but also for the enterprise finalized more than 20 house brand agents.

According to reports, as warmer economic situation stabilized and the exhibition features magnificent turn, the current service Fair exhibitors confidence index improved significantly, and foreign trade market activities. SEDUNO group received a one-time orders for more than 500 million dollars, Italy; Xiangshan regional brand, "such as Love," also took over the United States and South Korea orders over 630 million dollars; Shanshan Group brands S2CITYLIFE also celebrate more than 3000 million domestic orders yuan and nearly 10 agents to join ... ... in the industry believe that the Ningbo International Fashion Festival has won a magnificent turn as the "China Top Ten well-known brand show", IFEA top ten most influential Chinese festivals and many other honors The festival has added a red-letter stroke.
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