Porcelain Music

Porcelain Music

Su Ningguo United States Engage In "sideline" Kitchen Shelves Qi Toys Musical Instruments

, Jiefangbei Suning Electronics store, people purchase outdoor products.

In States United States , Suning and other appliances used to store, see Refrigerator , Washing machine, color TV one of the "iron guy", but knives, guitar, keyboard category of daily necessities in appliance stores you seen it? Yesterday, Suning CEO Sun Weimin said in an interview, Suning line with many international brands to discuss, for introduction of tools, instruments and other daily necessities. According to report, States United States recently announced a march to the stationery, the future of the appliance store to store small articles of daily transfiguration.

Appliance stores transfiguration small articles of daily use

Chopper, mountain climbing bags, watches, video discs and other small articles of daily use, plus guitars, keyboards and other instruments, the next people in GOME, Suning Appliance Marketplace to see. "As long associated with home appliances, are we into the goal." Suning CEO Sun Weimin said Suning in China have very good Sell Channels, the expansion of their store again, ready to open up more space to engage in "sideline." Currently, the company is working with include Zwilling knives, including many international and domestic first-line brand negotiate.

While ago, the country supplies the United States also announced a march style. Reporters at the State Jiefangbei living museum in the United States to see the new addition to electrical, 3C products and other "live" product, the mall also made available for counter sale Toy , Porcelain, repair tools and other daily necessities. These stores will be coming home appliances

transform into small articles of daily store. Sun Weimin said the expansion of the surrounding business is the development trend of home appliance stores. Last year's acquisition of Japan's chain giant Suning Laox, now in the newly opened stores in Japan have watches, video products, sell merchandise, etc., while its Shanghai store also sells guitars, keyboards like musical instruments, these products are expected in Chongqing Guanyin future Bridge Suning store shelves. Suning Appliance vice president of Chongqing, said Xiong, now that these "not live" products account for annual sales revenue of Chongqing Suning 2% to 3%. 6 July this year, its Jiefangbei, guanyinqiao store reload opening, there will be more like CDs, tapes, mountaineering bag category of daily necessities shelves, "expected sales of these products will account for Chongqing total sales revenue of 15% to 20%. "Xiong said.

Facilitate its competitive advantage These commodities to market, naturally with the traditional large department store next to compete, but not a lot of varieties of consumer electronics stores to attract consumers? "Convenience is our biggest advantage." Chongqing Vice President of Suning Appliance, said Xiong, store sold household items and appliances are all related. Such as video CDs for sale Washer Facilities, mountaineering bag is a kind of outdoor products such as 3C products matching SLR. Plus the price of these household items and department stores less, people do not buy Range hood Spatula and then went to department stores to buy, a type of kitchen knife, can complete one-stop shopping in home appliance stores.

Appliance stores engage in sideline thin profit

, Who declined to be named told reporters the industry, this year Air conditioning Industry more competitive, second-tier brands to capture the market, drive down the price of air-conditioning. For example, the person to: selling price this year, an energy-efficient air conditioning on and the last five energy-efficient air conditioning price was less than 100 yuan. With raw materials, labor costs, competitive pressures and other factors in promotion, "has in fact done air-conditioning business, even a year to sell 100 million yuan, its also about 2% of pure profit." The source said.

Not only the air conditioning and other appliances are also very modest profit. As the most competitive prices Rush serious industry, household electrical appliances well into the marginal profit. Appliance distributors in a city that large-scale electrical net profit had fallen 10%. Appliance store into small articles of daily use is in this context is the transformation of the move? In this regard, Suning CEO Sun Weimin denied the claim, he said, small articles of daily use is complementary appliance products, daily necessities in its store sales accounting, Suning will be less than one thousandth of the total sales.

About the Author

I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as vacuum gauges , differential pressure gauge.

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