Yesterday Attwell

Yesterday Attwell

Today's consumer and industrial buyer is faced with an incredible volume and array of marketing messages that are seemingly thrust at them from all angles. The choice of vehicles for promoting your products, services and offerings are growing by the day. As each new medium emerges it places additional strain and pressure on the traditional media that were yesterday's 'king of the heap'. What worked for us yesterday may not necessarily work for us today. The challenge for today's marketer is to identify new and innovative ways to communicate with their chosen market. But just who is that chosen target market?

The traditional way of determining your target market was to consider traditional demographic profiles static data such as age, gender, geographic location etc. But today's consumer is a complex being and doesn't necessarily fit into the neatly defined box. More and more companies with marketing savvy are realising that they need to appeal to the emotional and personal interest side of buyers, a practice collectively known as psychographics or lifestyle analysis. Consumer and FMCG marketers have been using psychographics and lifestyle analysis for a long time because they are selling to people in their individual capacity. But don't these consumers have jobs? Don't many of them also make buying decisions for their companies?

The traditional mass advertising mediums such as television, radio and print are struggling to achieve what the industry calls 'cut-through', in other words the ability to cut through the overcrowded and noisy messaging in the marketplace and be able to capture the attention of consumers and buyers. To achieve any degree of 'cut-through' the advertiser either has to have an outstanding advertisement that generates interest, perhaps due to its clever or catchy nature, or the product has to be so 'gee whiz bang' that you can't help but take notice of it. Many great award winning ad campaigns have proven to be lame ducks when it comes to sales results, and the converse is also true - many pretty basic, low budget campaigns have generated outstanding sales results. There is no magic formula.

Marketers around the world are considering and using advertising vehicles outside of the traditional mediums and are focusing on the basic principle of more personal interaction with their market and customers. There is no question that internet and online advertising is fast becoming a major force in the promotional mix. Through interactive websites, subscription-based e-zines, opt-in email marketing campaigns, sponsored search results on search engines, paid-for banner advertising and website search optimisation techniques, marketers are able to reach and interact with their target market in a way that traditional media could never provide. In the same way that traditional media can be categorised by demographic and psychographic profiles, the new emerging electronic media vehicles are also maturing to the stage where they too can be clearly targetted in the same way.

Wayne is the founder and senior brand strategist at Bold Horizon. He has over 25 years of international marketing and business experience across large corporates and SME's. Initially trained as an industrial designer, Wayne also has an intuitive feel for great design and presentation.

There are Fairies by Mabel Lucie Attwell $39.99 There are Fairies by Mabel Lucie Attwell - Giclee Print

Yesterday $8.99 Yesterday

DEVILS MUSIC BY ATTWELL,DEBBIE (DVD) $23.4 Artist: ATTWELL,DEBBIE Genre: Horror Rating: UN Release Date: 22DEC2009

The Perfect Pair - Eve and Tatler by Mabel Lucie Attwell $39.99 The Perfect Pair - Eve and Tatler by Mabel Lucie Attwell - Giclee Print

Mabel Lucie Attwell in Cross Stitch $7.99 You don't recognize her name, but her freshly innocent illustrations of cherubic toddlers, cheeky urchins, and cuddly pets graced an earlier generation's favorite fairy tale books, calendars, postcards, and tableware. Today they're collectors' items in great demand and soaring in price. Fortunately for the cross-stitcher, 24 original designs turn the Attwell magic into nostalgic practical projects such as inspirational stitched panels; layette vest, rattle, and baby shoes; get-well and good-luck gifts; bathroom accessories; stationery kits.

Only Yesterday $9.99 Only Yesterday

Yesterday's Universe $8.99 Yesterday's Universe

Yesterday's Heroes $8.99 Yesterday's Heroes

Songs Of Yesterday $35.99 Songs Of Yesterday

Yesterday's News $12.49 Yesterday's News

Yesterday's Enemy $5.99 Yesterday's Enemy

Yesterday And Today $9.99 Yesterday And Today

Yesterday's Man $12.49 Yesterday's Man

Yesterday Is No Tomo $5.99 Yesterday Is No Tomo

After Yesterday $12.49 After Yesterday

Ghost Of Yesterday $3.49 Ghost Of Yesterday

Born Yesterday $5.99 Born Yesterday

Yesterday's Memories $5.29 Yesterday's Memories

Yesterday's Enemy - $19.99 Yesterday's Enemy -

Yesterday To The Rescue $37.99 Yesterday To The Rescue

Yesterday & Today $15.99 Yesterday & Today

Today & Yesterday $11.99 Today & Yesterday

Blues Yesterday $5.99 Blues Yesterday

Yesterday (EP) $9.99 Yesterday (EP)